Calabria and Lazio wineries expand promotion in five global markets

Santa Venere and Villa Caviciana are stepping up international promotion in Brazil, China, Switzerland, Singapore and the United Kingdom to raise the profile of regional Italian wine. The effort spotlights organic production, indigenous grapes and a broader push to win importers, distributors and consumers.

Why it matters: - Santa Venere and Villa Caviciana are using international promotion to make Calabria and Lazio more visible in major wine markets. - The wineries are trying to build relationships with importers, distributors, restaurants, specialist retailers and consumers. - The campaign also positions regional Italian grapes and production styles alongside better-known appellations.

What happened: - Santa Venere, based in Calabria, and Villa Caviciana, based in Lazio, are promoting their wines across Brazil, China, Switzerland, Singapore and the United Kingdom. - The wineries are presenting their portfolios and regional identities to wine professionals and trade partners. - The effort is continuing over the coming months.

The details: - Calabria’s wine identity is shaped by a Mediterranean climate, varied landscapes and indigenous grape varieties. - The region includes Ciro’, in both white and red versions. - Lazio adds a different wine profile through its own terroirs and traditions. - Villa Caviciana is in the Lake Bolsena area, about 90 minutes north of Rome. - Both wineries are organic and focus on expressing their territories through viticulture. - Their portfolios include still red, white and rosé wines. - Their range also includes sparkling wines made with Metodo Classico, wines made with Metodo Ancestrale, a passito wine and organic extra virgin olive oil. - The wineries say their aim is to create dialogue with wine professionals and support international commercial relationships.

Between the lines: - The promotion is about more than sales. It is a push to broaden global recognition of Italian wine beyond the country’s most familiar regions. - The market list suggests a mix of mature and fast-growing wine audiences, which could help the wineries test different channels and buyer segments. - The emphasis on organic viticulture and native grapes gives the wineries a clear positioning in crowded export markets.

What's next: - The wineries will keep focusing on communication, trade engagement and market visibility in the months ahead. - They plan to continue introducing their wines, grape varieties and production methods to new international audiences. - The broader goal is to deepen partnerships and expand demand for wines from Calabria and Lazio.