Agriculture IoT Market to Reach USD 12.61 Billion by 2030 as Precision Farming and AI-Driven Automation Reshape Global Food Production

Delray Beach, FL, Aug. 25, 2026 (GLOBE NEWSWIRE) -- The global agriculture IoT market is expanding steadily as farmers and agribusinesses move toward connected, data-driven operations. According to new research from MarketsandMarkets, the market was valued at USD 8.86 billion in 2025 and is projected to reach USD 12.61 billion by 2030, growing at a CAGR of 7.3% over the forecast period. Growth is being fueled by rising demand for resource-efficient farming solutions, expanding use of IoT-enabled sensors, drones, and automated machinery, and a broader industry shift toward precision agriculture that improves crop yields while reducing waste. As climate variability and global food demand intensify pressure on farm productivity, agriculture IoT is emerging as a foundational technology for modern, sustainable food production.

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Key Market Highlights

• Market size, 2025: USD 8.86 Billion
• Market forecast, 2030: USD 12.61 Billion
• Growth rate: CAGR of 7.3% from 2025 to 2030
• Largest region: Asia Pacific
• Leading application segment: Precision farming
• Fastest-growing hardware segment: Precision aquaculture hardware
• Report scope: 150 market data tables, 72 figures, 245 pages
• Key players: Deere & Company (US), AGCO Corporation (US), Raven Industries (US), DeLaval (Sweden), Merck & Co., Inc. (US, Akva Group (Western Norway), KUBOTA Corporation (Japan), Topcon (US), ScaleAQ (Norway).

Why This Market Matters

Global agriculture is under mounting pressure to produce more food with fewer resources, against a backdrop of climate volatility, labor shortages, and rising input costs. IoT technologies are giving farmers the tools to respond: real-time soil, weather, and crop-health data that supports smarter irrigation, fertilization, and pest-management decisions. For equipment manufacturers, technology providers, and agribusinesses, this market indicates where investment in connected hardware, sensors, and analytics platforms is heading. For policymakers and food-security planners, growing IoT adoption signals a path toward more resilient, higher-yield farming systems capable of meeting rising global consumption needs, particularly across large population centers in Asia.

Market Overview

Agriculture IoT refers to the use of interconnected devices — sensors, monitors, cameras, controllers, and connectivity technologies — that collect and exchange real-time data across farming operations. This connectivity enables monitoring, analysis, and optimization of agricultural activities, supporting precision farming, efficient use of water, fertilizer, and energy, and improved crop and livestock management. Growth drivers include the increasing adoption of precision farming solutions using IoT-enabled sensors and GPS systems, the combination of farm data with AI and machine learning for predictive insights, and rising deployment of smart tractors, autonomous machinery, drones, and satellite-based monitoring systems.

Analyst Perspective

The research indicates that rapid advances in digital technologies, automation, and data analytics are fundamentally transforming how farms operate, with IoT-enabled sensors, drones, satellite imaging, and connected machinery capturing real-time data that, when paired with AI and machine learning, generates actionable insights for planting, irrigation, fertilization, and pest management. Within the competitive landscape, Deere & Company stands out as the clear market leader, backed by an extensive precision agriculture portfolio and strong adoption of its connected machinery and farm management platforms. Merck & Co. is highlighted as an emerging leader, gaining traction through digital agriculture and IoT-driven solutions focused on crop and livestock health. Among smaller players, companies such as Farmers Edge, CropX, and AgEagle Aerial Systems have built strong footholds in specialized niches, pointing to a competitive field that extends well beyond the traditional agricultural equipment majors.

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Segment Analysis

By Hardware: Precision farming hardware accounted for a significant share of the market in 2024, driven by growing integration into smart agricultural systems for automated irrigation, soil condition sensing, and pest control. Precision aquaculture hardware is expected to be the fastest-growing hardware category through 2030, supported by increasing use of sensors, cameras, and control systems for monitoring fish health and optimizing production processes.

By Application: Precision farming led the market in 2024 with roughly 52% share, driven by the need to optimize crop yields, reduce resource wastage, and cut labor costs through real-time monitoring of soil, weather, and crop health. Livestock monitoring, precision forestry, precision aquaculture, and smart greenhouse applications round out the remaining application categories, each addressing distinct operational needs across the broader agricultural value chain.

By Farm Size: Medium-sized farms held the largest share of IoT adoption in 2024, as their scale allows for measurable return on investment from connected technologies while automation and real-time monitoring help address labor shortages. Large farms, meanwhile, account for roughly 51% share and continue deploying comprehensive sensor networks for soil, weather, and crop-health monitoring across their operations.

By Farm Production Planning: The pre-production segment captured the largest share in 2024, as agriculture IoT increasingly drives soil testing, irrigation planning, and crop selection ahead of planting. Early-stage monitoring and analytics allow farmers to make data-backed decisions that minimize risk and improve resource allocation before the growing season even begins.

Regional Analysis

North America led the global agriculture IoT market in 2025, supported by advanced engineering and agronomy practices, strong precision farming infrastructure, and high rates of connected equipment adoption across the US, Canada, and Mexico.

Europe represents a significant market as well, with countries including Germany, the UK, France, Italy, the Netherlands, Poland, and the Nordics each investing in smart farming technologies, motivated by strong political and commercial support for precision agriculture, environmental conservation goals, and financial aid programs that help farmers adopt modern equipment.

Asia Pacific is projected to be the fastest-growing region through 2030, expanding at a 10.7% CAGR. Growth in the region is being driven by the need to enhance crop yields, optimize resource usage, and reduce labor dependency across diverse farm sizes in countries such as China, India, Japan, Australia, South Korea, Indonesia, Malaysia, Thailand, and Vietnam. Government initiatives and subsidies are accelerating IoT deployment among small and medium farms, while rising population and food demand in China and India are further reinforcing adoption of smart farming solutions to support food security.

The Rest of World region, spanning South America, the Middle East, and Africa, continues to see growing adoption tied to expanding agritech investment and government-backed modernization programs in countries such as Brazil, Argentina, Saudi Arabia, and the UAE.

Key Industry Trends

• AI and machine learning integration is enabling predictive insights for irrigation, fertilization, pest control, and crop management, driving more proactive and data-driven farm decision-making.
• Growth in drone and satellite-based monitoring continues to expand precision farming capabilities, supporting real-time crop scouting, field mapping, and variable rate application.
• Blockchain and cloud-based platforms are creating new revenue streams and improving traceability across agricultural supply chains.
• Rising adoption of vertical farming, hydroponics, and regenerative agriculture is contributing to new avenues of IoT-enabled growth beyond traditional row-crop farming.
• Expansion of precision aquaculture and precision forestry hardware reflects the broadening scope of IoT applications beyond conventional crop and livestock farming.
• Increasing use of variable rate application technology is helping farmers apply water, seed, fertilizer, and pesticide more precisely, reducing costs and environmental impact.

Competitive Landscape

The market features a mix of established agricultural equipment manufacturers and specialized agri-tech innovators. Leading players include Deere & Company, AGCO Corporation, Raven Industries, DeLaval, Merck & Co., AKVA Group, Kubota Corporation, Innovasea Systems, Topcon, and ScaleAQ. Other notable companies shaping the innovation landscape include TeeJet Technologies, DICKEY-john, DJI, AgEagle Aerial Systems, Hexagon Agriculture, Farmers Edge, Argus Control Systems, EC2CE, Agri Spray Drones, CropX, Eruvaka Technologies, TEKTELIC Communications, ORBCOMM, GrowFlux, and Priva.

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Report Code: SE 7397 | Published: 3 Sep 2025 | Report Pages: 245 | Market Data Tables: 150 | Figures: 72